What Is The Soft Girl Era?

For some time now, many of us have heard the term "soft girl." But what exactly is a soft girl, and why is there so much hype around being in a "soft girl era"? I'm so glad you asked.

In a world that can get chaotic and busy with jobs, friends, being a wife and/or a mom, and for some at a young age—a caregiver, many of us struggle to find time to fix ourselves up or escape from the everyday things that make life... life. To be a soft girl means to invest in yourself first, making YOU a priority.

This term was coined on social media platforms like TikTok and Instagram. The "soft girl" aesthetic is characterized by a feminine, gentle, and often pastel-colored look, emphasizing cuteness, sweetness, and a sense of nostalgia. A soft girl always makes sure she looks and feels her best, and that her surroundings are aesthetically pleasing. She often embraces a more innocent and approachable personality, enjoying everything cozy and comforting. She will not allow anything to get in the way of her unwinding "me time."

Overall, the soft girl era is about embracing femininity, softness, and a sense of comfort, creating an aesthetic that feels welcoming and gentle. At SocialGirlLife, we hope to aid every woman and girl out there who wants to embrace the "soft girl" life. With our wellness products, beautifully designed dresses, oversized sherpa jackets, desk accessories, and journals, we hope every "soft girl" will find something here to support her journey of self-love.

Much love,
Nakesha